Digital Marketing strategy

Clear, Achievable and Dynamic

Having worked with very different clients and the one common ingredient to success is having the business work towards common goals and objectives with a clear digital marketing strategy.

Having an agreed strategy from all the stakeholders within an organisation whether it is a short term plan for 12 months, medium 3 years or a longer term plan of 5 will help keep focus and remind everyone of the goals and objectives set out. A marketing strategy and plan should be a dynamic and fluid document enabling changes and re-evaluations as results, data and trends become known.

A good example would be if you had a £1000 a month budget on google Ad words, and a £1000 a month budget on Facebook/Instagram ads – after 3 months you saw that Google was providing a CPA of £80 and Facebook was achieving a CPA of £40 then you would look to maximise Facebook because you can double your sales with the same advertising spend.

 

The above example is simplistic and often decisions are based on much deeper analytics with agreements to redistribute advertising spend based upon many factors.

Create, Consult and Manage

• We can work with your Company/Organisation in the following ways:
• We can work with you to create your own Marketing Strategy for a specified period of time. We know what questions to ask and what marketing/advertising channels will help you achieve your goals/objectives.
• We can provide consultancy working with your own marketing department or external agencies using our extensive experience to provide valuable input.
• We can work on a retainer each month helping you manage the Marketing Plan ensuring it adapts and changes working to successfully hit your goals.

Get in touch with us for a free initial consultation and chat.