We worked with Rock Choir from 2016 to 2019 and our goal was to hit 30,000 signed up members from a base and starting point of 8,000 members, each membership was worth £300 a year in turnover.
Rock choir had 8,000 members x £300 £2.4 Million turnover in 2016
We completed the following for Rock choir:
1) Developed a new website and mobile app
2) Created and delivered a 3 year marketing strategy which was exceeded
3) Managed all aspects of the marketing plan – we became there marketing department
At the end of 30 months
Rock choir had 34,000 members x £300 = £10.2 Million turnover in 2019
Allaboutonline came into a business that was struggling to grow past it existing successes having reached the limit of what the owners and directors could achieve. I knew allaboutonline from past work successes and called them in to work at board level to really put Rock choir on the map. After 30 months we had hit over 30,000 members, not only exceeding our goals but also 6 months ahead of schedule.
Jeff Ryder – Rock choir Marketing Director